So, by now, you've crafted (or read) a 'story of me;' or a narrative that has a challenge, choice and outcome.
Now, the next step is to create a 'story of us,' linking similar values between you and your audience. You first have to identify at what points in your story are you illustrating values, so that when your audience reacts, you get the context clues you need to know that these are shared values.
For example, if you reacted at the point where my grandfather lost his wife and partner of 45 + years, I can safely assume that relationships are important to you.
So, what made you react, in my story? What values do we share?
Saturday, June 20, 2009
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